AMD Desktop PC

Intel vs. AMD Desktop PC Battle

AMD Desktop PC

IBM and others wouldn’t buy a single-sourced technology in the early PC days, thus Intel required AMD Desktop PC.

From Intel’s standpoint, the source should always be the primary seller. Nobody told AMD they weren’t happy. I doubt Intel would have been happy with less 20% of the market if situations were reversed. This caused disagreement between two firms that were initially close on technology and market.

Intel had a constant technical edge over AMD for over a decade, preventing AMD from challenging its CPU supremacy. AMD improved its focused execution whereas Intel faltered in mobile technologies. Now AMD has surpassed Intel.

AMD’s Ryzen 7000 “Zen 4” architecture outperforms Intel’s top in total performance and performance per watt. Intel has a new offering, so this struggle isn’t done.

Let’s speak about the fight between these two firms this week, and we’ll end with my favourite gaming laptop, the AMD-based Alienware m17. It’s fantastic.

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AMD’s Comeback

As an analyst, I’ve seen companies repeat huge mistakes as if their goal was to fail. The mistake I’m referring about this time is embracing disruptive technology that threatens your supremacy.

When IBM released PCs and servers, I first saw this. Instead of protecting and increasing its mainframe supremacy, IBM seemed to admit mainframes were obsolete and didn’t pivot to compete with Dell and Solar Microsystems.

Apple’s iPhone was the second. Instead of defending its business-focused Blackberry smartphone, RIM shifted and lost the market.
Intel also erred. Instead of coming up with smartphone alternatives and defending the PC, it aimed to grab Qualcomm’s market. AMD’s inability to make the same pivot led to its concentrate on PCs and servers, which allowed it to catch up and begin to displace Intel. This wouldn’t have been possible if Intel had stayed focused on its core businesses.

Companies must recognise that chasing a larger, more established rival from behind involves tremendous execution and a fall. AMD did well, but Intel faltered.

Sun achieved this with servers (before chasing Microsoft and failing) and Apple with cellphones. Intel may do this to eliminate its graphics underdog status.

AMD’s Ryzen 7000 desktop CPU

AMD’s Ryzen 7000 desktop CPU is powerful. AMD is now technically the desktop leader in both areas. The mobile version of this new architecture isn’t planned until 2023.

Intel doesn’t appear to care about desktop computing, so it’s unlikely to budget a desktop attempt to bridge this competitive gap.

This new processor is easier to insert than AMD’s previous processors (Intel got rid of pins a while ago), and it enhanced the chipset’s firmware upgrade procedure. Both make developing and updating AMD systems easier.
AMD has made great improvements to how this chip can be overclocked, and I expect it to hit a number of new performance records when we talk benchmarks.

Now that Intel and AMD have moved to pinless layouts, I wonder whether we’ll switch to a socket structure like SIM cards. Being able to enter a new CPU without disassembling the cooling will increase aftermarket processor upgrades and allow for in-store PC upgrades.

This might lower stock prices, boost buyer choice, and create a stronger processor upgrade market, regardless of which company made the change.

Intel advises

If I were Intel, I’d reroute the desktop PC market where I’d get a bonus. They’ll do both in various ways. One is to provide a cloud service like Nvidia’s GeForce Go or Windows 365, which allows them to sell a service rather than a desktop computer.

The alternative is to make the platform more sustainable and easier to update than replace. The circular economy concept, which emphasises updating rather than replacing “hardware,” is more ecologically friendly than replacing a computer.

Redesigning the desktop (like IBM did with PCjr) might make AMD desktop PC arrangement obsolete. Intel would collapse if AMD accomplished this first.

When I first met Intel CEO Pat Gelsinger, he tried to design futuristic desktop computers, indicating he’d be open to change.

PC modules

Ex-IBM PC company leaders sought to revamp the PC and server a couple of decades ago. The redesigned PC put the loud pieces, such the power supply, on the floor. Interesting server architecture.

Panda Project’s Archistrat server uses a passive backplane so every portion could be changed as a card. Chipsets, CPUs, and graphics ports might be switched to reconfigure or upgrade the server.
Toshiba’s Equus was comparable. Panda Project collapsed due of poor financial management and lack of funds. Equus failed because it was pricey and there was no PC sustainability effort back then.

IBM made a modular PC after PCjr, although it didn’t have many pieces. You require more than one OEM to accept this architectural modification to cut components costs, thus you must be AMD, Intel, or Qualcomm.

Dell’s Concept Luna is a modular laptop project.

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