Saturday’s free: On Sept. 3, more than 3,000 US theatres offer $3 movie tickets at all showtimes.
The new holiday, which coincides with Labor Day weekend; launches this year “to celebrate moviegoing” following COVID closures. It includes IMAX and Dolby Cinema tickets and concession discounts.
After this summer’s record-breaking return to theaters; the Cinema Foundation wanted to celebrate. “We’re doing it by offering a ‘thank you’ to the moviegoers that made this summer happen; and by offering an extra enticement for those who haven’t made it back yet.”
Labor Day weekend is one of the slowest for movie theatres as fans enjoy the last weekend of summer. This event will help Regal, Cinemark, and AMC; as well as indie theatres and drive-ins, make more money this quarter.
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Visit the National Cinema Day website or your local theatre to plan a one-day movie marathon of the latest flicks, including Thor: Love and Thunder, Elvis, Bullet Train, DC League of Super-Pets, Nope, Top Gun: Maverick, Beast, Spider-Man: No Way Home, and an apparent revival of Jaws, organizers say.
Customers will see a sizzle reel of upcoming titles from A24, Amazon Studios, Disney, Focus Features, Lionsgate, Neon, Paramount, Sony Pictures Classics, Sony, United Artists Releasing, Universal, and Warner Bros.
Regal’s chief marketing officer says; “This day is for movie lovers across the US; celebrating how movies are meant to be seen; on the big screen,” “We are excited to be a part of National Cinema Day; offering our moviegoers the opportunity to see the latest blockbuster … no matter the format, for only $3.”
The Cinema Foundation, a NATO non-profit; launched in March 2022, two years after the COVID-19 pandemic temporarily closed movie theaters. National Cinema Day could become annual; organizers told the AP.